The Op-Ed pages of major newspapers are read by diplomats, businesspeople, scholars and those in the highest levels of government. They can sway public opinion and change the world. A single op-ed can make you part of national debate. And it's the one section of the newspaper dedicated to outside contributors, with divergent points of view -- including those without publishing experience. This introductory seminar is designed to help you identify the ideas and causes that you care about, and will show you how to write about them to make a difference. You'll learn how to generate winning ideas, how to craft a powerful argument, how to use new hooks, how to address or pre-empt your potential critics, how to pitch an idea, and how to frame an issue to make your point and persuade your readers.